Opt-in Testing
There are different ways to collect contacts and get permission to send bulk emails. The most common mistake that many web marketers make is not evaluating different opt-ins for their niche. Instead, many of them apply whatever works for another niche which does not necessarily generate the same great results in their niche. Don’t make the same mistake!
Opt-in testing is very important in evaluating the effectiveness of your collection form/strategy. We utilize scientific methods in testing the different forms of opt-ins to ensure that you are getting the right information from the subscribers themselves, removing invalid addresses through authentication and avoiding spam by making sure that a person actually opted in.
Aside from identifying the number of opt-ins, we also provide procedures and best practices to measure the number of people who open your emails including those who click on the links in your emails. These are vital information in building your list and running your newsletter or advertising campaign.
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